Associate Professor
Marketing
Contact
ohjin.kwon@ccsu.edu
Office
R.C. Vance Academic Center
453
Education
Marketing Analytics
Marshall School of Business, Univ. of Southern California
Statistics
University of California, Los Angeles
Areas of Expertise

Marketing Analytics, Pricing, Demand Prediction

Publications, Research & Presentations

"Giving Locally or Globally? How the Destination of Corporate Charitable Donations Shapes Consumer Brand Preferences" (with Hakkyun Kim and Youngjee Han), Asia Marketing Journal, 27 (October 2025).

"" (with Tanya Singh and SunAh Kim), Journal of Retailing and Consumer Services, 72 (May 2023).

"" (with Young-Chul Jeong and Huseyin Leblebici), Human Relations (Financial Times Top 50 Journals in Business), 74 (September 2021), 1370 – 1395.

"" (with Darlene Walsh and Hakkyun Kim), Canadian Journal of Administrative Science, 36 (September 2019), 295 – 305.

"" (with Anthony J. Dukes, S. Siddarth, and Jorge M. Silva-Risso), The Journal of Industrial Economics, 63 (December 2015), 736 – 762.

* This research was cited in a .

* This research was cited in a .

Awards & Grants

CCSU Excellence in Teaching Honor Roll, 2024-2025.

The Best Paper Award, International Conference of Asian Marketing Associations, November 2024.

CCSU Excellence in Teaching Honor Roll, 2023-2024.

SSHRC (Social Sciences and Humanities Research Council) Insight Development Grant, Co-Applicant, 2019-2021. 

SSHRC (Social Sciences and Humanities Research Council) Insight Development Grant, Principal (Solo) Investigator, 2018-2020. 

Luc Beauregard Center of Excellence in Communication Research Grants, Concordia University, 2013

Courses Taught

@ ÃûæÂÖ±²¥

  • Marketing Analytics (MBA)
  • Market Data Analysis (Undergraduate)
  • Marketing Strategy and Plan (Undergraduate)
  • Fundamentals of Marketing (Undergraduate)

@ Other Universities (Sejong University, Concordia University, University of Southern California)

  • Marketing Analytics (Undergraduate)
  • Marketing Management (Undergraduate)
  • Consumer Research Methodology (Ph.D./MSc)
  • Marketing Research and Analytics (MBA)
  • International Marketing Management (Undergraduate)
  • Marketing Fundamentals (Undergraduate)